Tag Archives: Marketing

How To Discover Who Is Visiting Your Real Estate IDX Website

You cannot find out individual visitors to your site, but you can use some freely available software, such as Google Analytics, to find out how many visitors come to your site, when they are most likely to browse, and their preferred content.

In traditional brick and mortar real estate, you want to know everyone who walks through your office door. You want to greet them personally, gather their contact information, and learn how you can help them. Online real estate is a bit different. Because you cannot talk to them face to face, you need to use software tools to “get to know” your website visitors.

The easiest and most widely used is Google Analytics. Launched in 2005, Google Analytics is now used on more than 50 million sites around the web. The software works by adding tracking code to your website. This code registers activity on your site and sends it to Google where it is aggregated and presented in the Google Analytics reports page.

Google Analytics and similar software can help you understand the type of content that is most popular on your site and the type of visitors it attracts. This can help you develop more targeted content and generate more leads.

To set up Google Analytics, you will need to have a Google account. Then, you will use a plugin to install the tracking code on your website. Once it starts gathering data, you will be able to view and analyze your website traffic by logging into the Google Analytics reports portal.

Step 1: Log into Google Analytics

If you don’t have a Google account already you should create one.

Step 2: Provide Website Information

On the New Account page, you should select Website.  Then, provide a name for you account and website, as well as, your website url and your time zone.

Step 3: Copy Tracking ID

Your Google Analytics account is now ready. Google will provide a tracking code. You should keep a copy of this because in the next steps you will be adding it to your website.

Step 4: Connect Your Site and Google Analytics Account

There are several plugins available to connect your website and Analytics account. Choose the one that best fits your web platform and analytics needs. Then, install it and follow the prompts to authenticate your account.

Google Analytics is now running on your site and the software will begin collecting information about your website visitors. To see the reports, you should log into your Google Analytics page. Here are some key panels in your Google Analytics reports. The best users regularly monitor these panels and make adjustments on their site to maximize lead generation.

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Audience

The audience panel shows you the number of users on your site over the last week with breakdowns for language, web browser, desktop/mobile, and new visitor/returning visitor. You can use this information to adjust your content schedule to post new content when your traffic is highest.

Demographics

The demographics panel provides breakdowns by age and gender, including the share of your website visitors each category represents over time. You can use this information to get a better sense of your typical website visitors and tailor content to them.

Location

The location panel provides the home country of your website visitors. This can be particularly useful if you are seeking to attract international buyers. The panel also session duration and the number of pages viewed per session for each country.

Pages

The pages panel allows you to call information about a page or pages with specific content. Simply type in a search term, and the panel will return page views, entrances, and bounce rate for all the pages on your site containing that term in the url.

Source: by Morgan Taylor | Active Rain

“Everything Is Fake”: Ex-Reddit CEO Confirms Internet Traffic Metrics Are All Bullshit

“It’s all true: Everything is fake,” tweeted Former Reddit CEO Ellen Pao regarding a Wednesday New York Magazine article which reveals that internet traffic metrics from some of the largest tech companies are overstated or fabricated. In other words; they’re bullshit.

https://www.zerohedge.com/sites/default/files/inline-images/pao1.jpg?itok=hbPEP0dDEx-Reddit CEO turned truth teller, Ellen Pao

Pao was responding to a tweet by the Washington Post‘s Aram Zucker-Schariff, quoting the following segment of the article: 

The metrics are all fake.

Take something as seemingly simple as how we measure web traffic. Metrics should be the most real thing on the internet: They are countable, trackable, and verifiable, and their existence undergirds the advertising business that drives our biggest social and search platforms. Yet not even Facebook, the world’s greatest data–gathering organization, seems able to produce genuine figures. In October, small advertisers filed suit against the social-media giant, accusing it of covering up, for a year, its significant overstatements of the time users spent watching videos on the platform (by 60 to 80 percent, Facebook says; by 150 to 900 percent, the plaintiffs say). According to an exhaustive list at MarketingLand, over the past two years Facebook has admitted to misreporting the reach of posts on Facebook Pages (in two different ways), the rate at which viewers complete ad videos, the average time spent reading its “Instant Articles,” the amount of referral traffic from Facebook to external websites, the number of views that videos received via Facebook’s mobile site, and the number of video views in Instant Articles.

Can we still trust the metrics? After the Inversion, what’s the point? Even when we put our faith in their accuracy, there’s something not quite real about them: My favorite statistic this year was Facebook’s claim that 75 million people watched at least a minute of Facebook Watch videos every day — though, as Facebook admitted, the 60 seconds in that one minute didn’t need to be watched consecutively. Real videos, real people, fake minutes. –NYMag

It’s all true: Everything is fake,” tweeted Pao, adding “Also mobile user counts are fake. No one has figured out how to count logged-out mobile users, as I learned at Reddit. Every time someone switches cell towers, it looks like another user and inflates company user metrics.” 

The New York Magazine article by Max Read goes much deeper, however, asserting; “The people are fake” , “The businesses are fake” , “The content is fake” , “Our politics are fake,” and finally “We ourselves are fake.”

Tell us how you really feel Max! 

For starters Read notes that “Studies generally suggest that, year after year, less than 60 percent of web traffic is human.” Some years, “a healthy majority of it is bot.” In fact, half of all YouTube traffic in 2013 was bots according to the Times

The internet has always played host in its dark corners to schools of catfish and embassies of Nigerian princes, but that darkness now pervades its every aspect: Everything that once seemed definitively and unquestionably real now seems slightly fake; everything that once seemed slightly fake now has the power and presence of the realNYMag

Also of interest, the Times found in their August investigation that there is a flourishing business buying clicks. In fact, one can buy 5,000 video clicks in 30-second increments – for as little as $15, with the traffic typically coming from bots or “click farms.”

So what constitutes “real” traffic, Read asks? 

If a Russian troll using a Brazilian man’s photograph to masquerade as an American Trump supporter watches a video on Facebook, is that view “real”? Not only do we have bots masquerading as humans and humans masquerading as other humans, but also sometimes humans masquerading as bots, pretending to be “artificial-intelligence personal assistants,” like Facebook’s “M,” in order to help tech companies appear to possess cutting-edge AI. We even have whatever CGI Instagram influencer Lil Miquela is: a fake human with a real body, a fake face, and real influence NYMag

Read the rest here – including Max Read’s thoughts on navigating a world of deep fakes,” bullshit propaganda which purports to “redpill” people to the “truth” of everything, and how utterly fake people have become.

Source: ZeroHedge

Leadership Lessons From One Dancing Guy

If you’ve learned a lot about leadership and making a movement, then let’s watch a movement happen, start to finish, in under 3 minutes, and dissect some lessons:

A leader needs the guts to stand alone and look ridiculous. But what he’s doing is so simple, it’s almost instructional. This is key. You must be easy to follow!

Now comes the first follower with a crucial role: he publicly shows everyone how to follow. Notice the leader embraces him as an equal, so it’s not about the leader anymore – it’s about them, plural. Notice he’s calling to his friends to join in.

It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire.

The second follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.

A movement must be public. Make sure outsiders see more than just the leader. Everyone needs to see the followers, because new followers emulate followers – not the leader.

Now here come two more, then three more. Now we’ve got momentum. This is the tipping point! Now we’ve got a movement!

As more people jump in, it’s no longer risky. If they were on the fence before, there’s no reason not to join now. They won’t be ridiculed, they won’t stand out, and they will be part of the in-crowd, if they hurry. Over the next minute you’ll see the rest who prefer to be part of the crowd, because eventually they’d be ridiculed for not joining.

And ladies and gentlemen that is how a movement is made! Let’s recap what we learned:

If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.

Be public. Be easy to follow!

But the biggest lesson here – did you catch it?

Leadership is over-glorified.

Yes it started with the shirtless guy, and he’ll get all the credit, but you saw what really happened:

It was the first follower that transformed a lone nut into a leader.

There is no movement without the first follower.

We’re told we all need to be leaders, but that would be really ineffective.

The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.

by Derek Sivers

Avoid these common sales presentation mistakes

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by Rosalie Berg

A sales presentation can make or break your business. You can spend days or weeks preparing for a sales pitch, but if it’s done incorrectly, it will fall on deaf ears. Here are five mistakes to avoid making at all costs:

1. Quickly dive into your speech

This might be one of the worst standard practices in business: salespeople start their meeting with introductions, proceed with a company overview and then dive into their sales pitch. By doing so, they’ve missed a huge opportunity to get to know the prospect. Instead, it’s best to start with an open discussion, and end with a presentation — not the other way around.

The focus of a sales meeting should be on getting to know the prospect, their challenges and their goals. Only after asking a lot of questions and understanding the prospect should a salesperson talk about what they are selling.

2. Make a lackluster first impression

It seems like most companies expect their salespeople to be talented writers and artists, too. These poor salespeople go to see prospects armed with decks that are dull and unimpressive. From there, it’s an uphill battle to win over the prospect. Why skimp on this very important detail? A great artist can create a killer presentation deck sure to wow every prospect you face. In fact, of all the marketing materials we create or edit, few are as critical as the sales deck.

3. Focus on canned features and benefits

Most salespeople think that talking about how great their company, product or service is will help them sell. But it won’t. Prospects don’t buy products or services. They invest in answers to their problems. If you can show them how your product solves their challenges better than anyone else, you’ll have a sale.

4. Give lengthy slide presentations

Some confuse Power Point slides with brochures. This is not the place for a dissertation. Today’s business executives are far too busy for long presentations. They want to get the key reasons why they should be interested and how much it will cost them.

5. Talk, talk, talk

Yes, this is a presentation, but it need not be a monologue. Ask your prospect questions and get their commentary during your presentation. Not only will it show your prospects you take interest in their thoughts, but it will help you tailor the presentation to their needs and keep them engaged.

Above all, don’t underestimate the huge importance of a sharp looking sales deck. Work with a talented writer and artist to help you create it. Once you’ve nailed it, you’ll be able to customize it and impress prospects for months ahead.